You just went viral on TikTok. Now what?
You need a TikTok storefront! This does not mean linking from TikTok to your site to buy something, but instead allowing users to discover and purchase products without leaving the app.
To set up a TikTok storefront, businesses can use TikTok's built-in shopping tools or integrate with a third-party e-commerce platform. (We used Salesforce Commerce Cloud)
Once set up, businesses can promote their products through TikTok videos and use features like shoppable links and product tags to make it easy for users to make purchases.
Melon/DEPT® has relationships with TikTok and Meta to use their storefront APIs to pass this order data to retailers' commerce systems. They have pre-built integrations for Salesforce that make this easier, but it can be any platform (Commercetools, Adobe, Optimizely). This allows you to automatically insert the order into your standard process. TikTok orders appear on your online site allowing the customer to see the shipping status, return it, etc.
The order then automatically is uploaded into your OMS that already has an integration with your commerce website. Even more, it automatically flows into your customer service portal so that when a person's complaint comes in, your CS reps will have a full history of their orders of the past.
TikTok storefronts have become increasingly popular as more businesses look for ways to reach younger audiences on the platform. By selling products directly on TikTok, businesses can create a seamless shopping experience that aligns with the way users interact with the app.
There are several reasons why you should consider using TikTok to sell your products:
Large and engaged user base: TikTok has a massive and growing user base, with over 1 billion active monthly users worldwide. Many of these users are highly engaged and spend a significant amount of time on the app.
Younger demographics: TikTok's user base skews younger, with over 60% of users aged 16 to 24. If your target audience includes Gen Z or Millennials, TikTok may be an ideal platform to reach them.
Highly visual format: TikTok's format is based on short, visually appealing videos, making it a great platform for showcasing your products in a dynamic and engaging way.
Built-in shopping features: TikTok has introduced several features that make it easier for businesses to sell products on the app, such as shoppable links and product tags.
Low barrier to entry: TikTok is a relatively new platform for e-commerce, which means there may be less competition compared to other social media platforms. This can make it easier for your business to stand out and gain traction.
TikTok requires a strategic approach that takes into account the unique culture and content preferences of the platform. Businesses should focus on creating authentic, entertaining content that resonates with users and incorporates their products in a natural way.
Contact Melon/DEPT® to schedule your consultation.
