Inside The Melon
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You just went viral on TikTok. Now what?
TikTok storefronts have become increasingly popular as more businesses look for ways to reach younger audiences on the platform. By selling products directly on TikTok, businesses can create a seamless shopping experience that aligns with the way users interact with the app.
Learn why subscriptions are the key to boosting LTV and stability — even in a volatile economy
eCommerce brands have few reliable safeguards against economic volatility. High inflation often means customers drop favorite brands in favor of better deals elsewhere — leading to higher customer acquisition costs (CAC) as brands work harder to win customers.
Salesforce Commerce Cloud vs. Magento 2 On-Premise
Salesforce Commerce Cloud and Magento 2 are both industry-leading eCommerce platforms that offer B2C and B2B solutions to small businesses, large enterprises — and everyone in between.
Both platforms have comparable offerings in many areas. However, they take radically different approaches to eCommerce — and there are some major differences you’ll want to focus on if you’re going to make the right decision.
10 Must have features for your eCommerce store
Ecommerce sites are constantly evolving in order to deliver a shopping experience that’s better than the competition. Here are 10 eCommerce features to attract customers and improve your shopping experience.
Another year without Black Friday or Cyber Monday outages for Melon
Black Friday’s in-store shopping fell by 52.1% this year as online sales broke world records — ranking it as the second-largest online spending day in U.S. history. Our customers saw revenue increases on average of nearly 50% from 2019.
Unfortunately, major traffic spikes always run the risk of an outage — regardless of your company’s size or eCommerce platform. Last year, Costco, Best Buy and Nordstrom Rack all suffered outages during Black Friday that led to major losses. Costco alone lost a devastating 11 million dollars from 16 hours of downtime.