O U T O F T H I S W O R L D
Experience Design
Capabilities
The interactions between users and your site invoke responses and judgments that can greatly influence the success of your brand. A positive user experience can become a significant competitive advantage in the marketplace and ultimately have a big impact on your business.
Our user experience department is focused on creating a seamless and enjoyable commerce experience for your customers. Using qualitative and quantitative user research methodologies, our UX team works collaboratively with you and your target audience to align your business objectives (KPIs and conversion) with the needs and desires of real users.
eCommerce Design
Conversion Optimization
Rapid Launch Service Packs
Service Design
Business Process Design
UX & Visual Design
Journey Mapping
Content Strategy
User Research & Usability Testing
Branding
Concept Design
Melon Momentum
Melon product designers embrace speed, collaboration and data.
We honestly love what we do and are here to do great work for smart and eager clients.
Melon designers can handle some serious pressure.
We seek the most affordable, effective, and modular ways to improve your website, app, or product. Our UX analysis is user-centric, data-driven, and utilizes measurable goals and in-depth research of the market and your competitors.
Melon Product Designers have incredible minds and work hard for you.
The idea of design and the profession of the designer is being transformed at Melon from the notion of a specialist function into a generally valid attitude of resourcefulness and inventiveness which allows projects to be seen not in isolation but in relationship with the need of the overall mission.
Integrative design thinking is just part of how we work.
Integrative Thinking is…
“The ability to face constructively the tension of opposing ideas and, instead of choosing one at the expense of the other, generate a creative resolution of the tension in the form of a new idea that contains elements of the opposing ideas but is superior to each.”
— Roger Martin
It is crucial to have a highly interdisciplinary process that builds shared vision and develops cross-discipline empathy. The Product Design Discipline is formed by leads from each discipline. We can provide assistance in any of the disciplines but above all our process facilitates projects to have a strong cross-discipline leader. We ensure there is a strong and holistic vision of the product and evangelize it across the entire product team and the organization. Core competencies of our Product Designers are to facilitate collaboration and dialog between disciplines, understanding and valuing each discipline’s priorities and contributions.
Our UX Process
Research and Analysis
We aim to understand everything about your business, competitors,
and marketplace. We might analyze the competition, or evaluate your site heuristically.
Measure and Test
We get feedback on the new design and test it out with real users, to make sure we’re taking your business in the right direction.
User Insights
We collect and analyze data and research to determine your customers’ goals, needs, and frustrations. We might build personas or scenarios to best reflect your customers.
Deliverables
We’ll deliver you a comprehensive report detailing our research, hypotheses and conclusions, and recommendations to improve and enhance your UX or UI.
Ideation and Design
Based on user insights, we generate recommendations or wireframes and mockups to show you what an improved user experience could look like.
Case Studies
How do you check that all angles are covered in your website design process?
It might be that you’re taking the first steps in a web project and are feeling overwhelmed. Or, that you’re a seasoned marketeer struggling to keep ahead of new tech. We follow a rapid, collaborative, and vigorous website design process and it is crucial to the successful completion of every project we do. And key to keeping our clients happy!
Through experience, we’ve honed and adapted the way we work, so here we outline our web design process from the initial meeting through to launch.
Why planning carefully and implementing a tried-and-tested process is important to website project success
Why it’s crucial to collaborate closely between client teams, website designers and developers
How we keep end-user needs at the forefront of our thinking
Why planning and meticulous implementation go hand-in-hand
Why design isn’t separate from each phase of the development of the site.
We maximize time and talent on our team and yours.
Increased Creativity: More ideas are formed due to the iterative nature of generative design.
Inclusive Design: Including different voices and inputs into the process drives a more inclusive process.
Increased Outcomes: As the process continues through the stages of design, more outcomes are produced.
Design Samples
