Data-Driven Design Can Increase Conversion Rate by 20% or more. Here’s how.

Introduction

Titan Distributors provide high-quality strength training equipment at a remarkable value. They place the customer experience at the forefront of every interaction. Titan works hard to ensure that each customer feels prioritized, and is fully satisfied with their purchase — every single time they buy workout equipment.

Challenge

In this case, Titan’s primary focus was on eCommerce sales and growth. They were looking to optimize their eCommerce funnel and increase their conversion rate, all while keeping the customer experience seamless.

Solution

In order to provide a targeted solution that would create fast results, Melon took a data-driven approach to the UX and design to understand where Titan was losing consumers and why. After a quick data analysis exercise, Melon uncovered key-issues with the cart and checkout process. These issues could be redesigned to alleviate customer confusion and common pain points that often resulted in cart abandonment. Right away, Melon was able to thoroughly understand Titan’s needs. Melon’s team created powerful designs that empowered Titan’s business and technology requirements and released the new checkout experience in a few short weeks.

Results

The new Checkout experience led to a remarkable decrease in cart abandonment rate, which provided an immediate ROI and revenue growth through increased conversion.

“Ryan and his team at Melon receive my highest recommendation,” said CMO of Titan Distributers Ben Whitmer.” The Melon team was knowledgeable of eCommerce UX/UI best-practices and the team was eager to share their insights. They worked quickly and collaboratively to create great eCommerce designs. Their team designed a new checkout experience on our website, which drove over a 20% conversion improvement! I look forward to working with his team again.”

- Ben Whitmer, CMO Titan Distributors