Inside The Melon
Real Viewpoints on eCommerce
Melonhead TV
Hear about our Melon University that is coming soon!
Headless commerce has been talked about a lot for many years, PWA kit gives an extremely efficient way.
Real Viewpoints on eCommerce
Inside the Melon
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ARTICLE,
DIGITAL BUSINESS
Michael Giudice
ARTICLE,
DIGITAL BUSINESS
Michael Giudice
You just went viral on TikTok. Now what?
TikTok storefronts have become increasingly popular as more businesses look for ways to reach younger audiences on the platform. By selling products directly on TikTok, businesses can create a seamless shopping experience that aligns with the way users interact with the app.
ARTICLE,
DIGITAL BUSINESS
Michael Giudice
ARTICLE,
DIGITAL BUSINESS
Michael Giudice
Learn why subscriptions are the key to boosting LTV and stability — even in a volatile economy
eCommerce brands have few reliable safeguards against economic volatility. High inflation often means customers drop favorite brands in favor of better deals elsewhere — leading to higher customer acquisition costs (CAC) as brands work harder to win customers.