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Headless commerce has been talked about a lot for many years, PWA kit gives an extremely efficient way.
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You just went viral on TikTok. Now what?
TikTok storefronts have become increasingly popular as more businesses look for ways to reach younger audiences on the platform. By selling products directly on TikTok, businesses can create a seamless shopping experience that aligns with the way users interact with the app.
Learn why subscriptions are the key to boosting LTV and stability — even in a volatile economy
eCommerce brands have few reliable safeguards against economic volatility. High inflation often means customers drop favorite brands in favor of better deals elsewhere — leading to higher customer acquisition costs (CAC) as brands work harder to win customers.
Top 3 Vulnerabilities Often Missed in Commerce Cloud
Some of the most concerning flaws we have seen in Salesforce Commerce Cloud code and config are the type of things that could affect customer data and impact trust in your brand. This puts the data that the business relies on at danger of unauthorized access, but it also potentially exposes customer personally identifiable information (PII) to exposure and theft. Either of these consequences could have disastrous results for a brand, so it is critical to protect against potential vulnerabilities.
Here’s How to Get the Most Out of Salesforce
Salesforce is built on providing the eCommerce and CRM tools of the future, which means they’re constantly changing and evolving. New products are frequently introduced, and existing products are consistently improved.
For Salesforce users, the downside of all this positive growth is keeping up with it. If you don’t know which resources to stay on top of in Salesforce, it’s easy to fall behind and in effect — not get the most out of your products.
Below are some essential resources that will help you keep up with new Salesforce releases, and get the most out of the Salesforce products you already own.
Salesforce Commerce Cloud vs. Magento 2 On-Premise
Salesforce Commerce Cloud and Magento 2 are both industry-leading eCommerce platforms that offer B2C and B2B solutions to small businesses, large enterprises — and everyone in between.
Both platforms have comparable offerings in many areas. However, they take radically different approaches to eCommerce — and there are some major differences you’ll want to focus on if you’re going to make the right decision.
5 Ways to Personalize your eCommerce Experience
Personalized brand experiences have become an expectation for the modern eCommerce shopper. In fact, 64% of consumers and business buyers say companies need cutting-edge digital experiences to keep their business, and 94% of marketers agree that personalized brand experiences are critical to the current and future success of eCommerce companies.
Your company's ability to personalize the customer’s brand experience will largely come down to the quality of your eCommerce platform’s product offering, and the caliber of their machine-learning AI.
10 Must have features for your eCommerce store
Ecommerce sites are constantly evolving in order to deliver a shopping experience that’s better than the competition. Here are 10 eCommerce features to attract customers and improve your shopping experience.
Another year without Black Friday or Cyber Monday outages for Melon
Black Friday’s in-store shopping fell by 52.1% this year as online sales broke world records — ranking it as the second-largest online spending day in U.S. history. Our customers saw revenue increases on average of nearly 50% from 2019.
Unfortunately, major traffic spikes always run the risk of an outage — regardless of your company’s size or eCommerce platform. Last year, Costco, Best Buy and Nordstrom Rack all suffered outages during Black Friday that led to major losses. Costco alone lost a devastating 11 million dollars from 16 hours of downtime.