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Headless commerce has been talked about a lot for many years, PWA kit gives an extremely efficient way.
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CX in the Lab
We were asked to partner with Abbott Corporate Marketing to elevate the awareness and maturity of customer experience strategy within the organization. Here’s how we did it.
Having Their Say
Melon partnered with Say Insurance to enhance and extend their omni-channel customer experience by driving customers into the sales funnel through improvement of the identification, acquisition, and retention of ideal customers. During our partnership, Melon analyzed existing data from Say to identify a refined understanding of the segments and target audience personas.
BioAdvanced Drupal 8 Launch
Melon was hired to migrate BioAdvanced's site from Sitecore to a new Drupal 8 build to take advantage of capabilities Drupal 8 had to offer their digital strategy. The outcome was a successful launch, a continued partnership, and long-term success.
Melon + Squash
Following a successful partnership in sponsoring and promoting the 2018 Windy City Open, Melon and the PSA have their sights on the 2019 PSA World Championships. Melon will not only sponsor the tournament but also act as the creative design partner, helping promote the tournament and sell tickets via a multi-channel creative strategy and marketing campaign.
How to bring Commerce Trust into the consideration set of wealth management consumers?
A unique problem to solve - a highly niche target, a lengthy and convoluted sales funnel, and a general lack of awareness. While others may have run for the hills, we were excited to partner with Commerce Trust Company to solve this multi-dimensional challenge. Melon’s efforts led to a 159% increase in branded searches, 10 times more impressions, a 90% increase in link clicks, and more.
Bold Mixes—Bold Site
Melon has partnered with Zing Zang, the #1 Bloody Mary Mix in the U.S., to create a website that ladders into the cohesive digital strategy. ZingZang.com had over 30K sessions in the first week of launching, and 89.9% of visitors to ZingZang.com have been new visitors.