Case Study
Harnessing the power of Salesforce
Mud Bay is America’s largest employee-owned natural pet food and supplies store. With the mission of contributing to the health of dogs and cats and the happiness of their owners, they’ve built a wildly devoted following that’s based on trust, loyalty and high-quality products — and it’s growing over 20% every year.
However, Mud Bay’s website needed a refresh — and they needed to switch to an eCommerce platform that could handle their growth. They tapped on Melon to lead the switch from Shopify to Salesforce and to execute an end-to-end eCommerce overhaul.
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Salesforce Commerce Cloud
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Global site redesign
Salesforce Commerce Cloud Implementation
Content strategy
Built a design system
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Pet food & supplies
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America
We delivered a completely new design framework that modernized Mud Bay’s online experience.
Our approach was a mobile-first design that improved search filtering so customers could find what they were looking for as fast and easily as possible.
50%
Increase in revenue post-launch
70%
Increase in number of orders
“Although Mud Bay has already perfected the essentials desired by customers, they place great emphasis on continuously evolving their business to ensure a superior shopping experience.”
— Marie Moody, Founder and Chairman, Stella & Chewy’s
