We have an affinity with the Professional Squash Association (PSA) because of their commitment to diversity and equality.

Our first engagement with the PSA and University Club of Chicago was the sponsorship of the Windy City Open, a prestigious international squash tournament hosted in Chicago's historic University Club. The juxtaposition of the state-of-the-art all-glass court housed in the 1909 landmark building with a backdrop of stained glass windows is really spectacular.

The PSA and University Club of Chicago have pushed equality in sports forward with their promotion of women's squash and their commitment to pay an equal purse to men’s and women's competitions.

The Challenge

Following a successful partnership in sponsoring and promoting the 2018 Windy City Open, Melon and the PSA have their sights on the 2019 PSA World Championships, which features the best players in the world competing for a $1M purse for both men and women. This will take place inside of a glass court built within Chicago’s Union Station - an iconic location that receives hundreds of thousands of visitors each day.

Melon will not only sponsor the tournament but also act as the creative design partner, helping promote the tournament and sell tickets via a multi-channel creative strategy and marketing campaign. We’ve taken this unique opportunity to accentuate the strengths of various top-ranked players by featuring them as superheroes of the sport. This treatment will be used across locations within Union Station, in print ads, on the PSA social channels, and other merchandise.