Focal Point Lights hired Melon to optimize their current website by auditing their SEO and analytics, stabilizing their environment, and redesigning key high traffic pages in order to increase site speed and improve the overall user experience.

About The Client

A premier architectural lighting manufacturer headquartered in Chicago, Focal Point Lights is known for delivering high-quality products and customizable lighting and acoustic solutions internationally.

The Challenge

The current FocalPointLights.com website was slow and frequently crashed, leaving users unable to find products, specs, and installation documents on the go. Key web pages did not showcase Focal Point Light’s agent partners and users were met with a clunky experience throughout the site, which did not reflect the Focal Point Lights brand. Focal Point Lights had a roadmap of updates that they wanted to complete but first, steps had to be taken by Melon to stabilize the current site and implement baseline updates that could be built upon as we improved the user experience.

Melon updated search field functionality, which allows users to search within categories and view organized search results. Previously, all search results showed in a single list, relying on the user to understand that they were viewing a range of content types, such as cut sheets, instructional PDFs, blogs, or product pages, which resulted in increased task completion times and unnecessary confusion.

Melon the updated Find an Agent page, along with the newly added agent profile page. Because Focal Point Lights are sold internationally through agents, they wanted an easier way for users to find the agent operating in their project location, as well as showcase details about the agent.

The Solution

Melon completed audits of the existing environment, SEO, google analytics, and site usability to determine the source of the issues and outline a clear path forward. Quick win projects emerged that could improve both the performance of the website and the user experience, while highlighting Focal Point Lights’ international reach.

Melon optimized the overall speed of the website, moved the content to a CDN, and migrated the existing search tool to SOLR; which paved the way for us to redesign their Find an Agent tool, add agent profile pages, and implement advanced search functionality.